Reference docs

About Begin

Who we are

We founded Begin in 2015 with the goal of building an advanced conversational tasking tool for Slack, which we built on a then-brand-new architecture being colloquially referred to as "serverless".

As you've probably surmised, that product didn't work out – but we did learn a thing or two about what works (and doesn't) when it comes to building software serverlessly.

We also learned that serverless is absolutely the future, and the serverless tooling we developed in service of that discovery led us to creating Begin: a cloud function-based platform as a service.

What we believe

We believe serverless cloud infra services represent a generational shift in how software is built, finally breaking the bond between runtime and infrastructure.

The result is a leapfrog in architectural simplicity and authortime efficiency, enabling the next generation of software to be built faster and with more resilience than ever before.

By not needing knowledge or expertise in ops and scaling infra to have full access to affordable, world class, globally scalable cloud hosting services, one of the most significant, oldest barriers to entry in building software is effectively eliminated.

Our business model

We're still dialing in the specifics, but Begin's business model will look a little something like this:

  • Free: some limits, runs on our AWS, free! [currently in private beta]
  • Pro: one user, multiple apps, runs on our AWS, paid [coming soon!]
  • Teams: many users, many apps, runs on our AWS, paid [coming soon!]
  • Enterprise: many users, many apps, runs on your AWS, paid [on the roadmap]

We're committed to the cause of democratizing building software. Insofar as cloud platforms make it feasible for us to do so, we'll always offer folks access to building an app for free.